15th APAC Pricing Strategy Forum Singapore

1:30 PM – 6:00 PM

Suntec Singapore Convention & Exhibition Centre Level 3, Room 304, 1 Raffles Boulevard, Suntec City, 039593 , Singapore

MAY

17

Registration closed 

For the sixth year running in Singapore, we have the pleasure of inviting you to our annual Pricing Strategy Forum, this year at the Suntec Convention Centre, on May 17, 2017.

During this half-day event, we will be discussing what role pricing and sales excellence can play to drive profitable growth. What’s more, you will have the opportunity to learn how to successfully monetise your innovations from our CEO, Dr. Georg Tacke. He will share with you the findings from our latest book Monetizing Innovation: How smart companies design the product around the price, which he co-authored.

Who should attend?

The Pricing Strategy Forum is tailored to CxOs, marketing, product and sales executives, as well as strategy and planning managers. Other practicing managers involved in the development of pricing and monetisation plans will also greatly benefit from the program.

 

            

Watch our participants experience from last year's Singapore Pricing Forum!

 

Please refer to the programme and speakers below to learn more about our session. As we have only a limited number of seats, please confirm your attendance no later than May 3, 2017. The seminar is complimentary for you and other delegates from your company.

 

For more information, please contact Monika Glory:

Tel.:  +65 6341 9027

Email: monika.glory@simon-kucher.com

Agenda

1:30 – 2:00 PM
Registration
2:00 – 2:05 PM
Welcome and Introduction
2:05 – 2:45 PM
The Power of Pricing: Pricing 101

Speaker(s)

2:45 – 3:30 PM
B2C | Behavioural Pricing: Utilising Customer Price Psychology

Speaker(s)

2:45 – 3:30 PM
B2B | Sales Excellence: How to Optimise Sales Efforts

Speaker(s)

3:30 – 4:00 PM
Networking and Coffee Break
4:00 – 4:30 PM
B2C | Revenue Management and Promotions: Extracting Value Without Losing Clients

Speaker(s)

4:00 – 4:30 PM
B2B | The Peer-Pricing Approach: A New Way to Manage Discounts

Speaker(s)

4:30 – 5:00 PM
B2C | Customer Experience: Why and How to Successfully Implement It

Speaker(s)

4:30 – 5:00 PM
B2B | Enhancing Value Extraction: Transactional Pricing

Speaker(s)

5:00 – 5:45 PM
Monetising Innovation: How Smart Companies Design the Product Around the Price

Speaker(s)

5:45 – 6:00 PM
Closing Address

Speaker(s)