Just how digital are newspapers and magazines today?Benchmarking covering 29 countries and 90 newspapers and magazines on their pricing, portfolio structure, degree of digitalization in the reader market.
Everyone’s talking nowadays about digitalization – in terms of mobile content, print going extinct, online profits, etc. But just how digital are the offers of newspaper and magazine publishers really? How much do countries and regions differ in this respect? Where are the pioneers and best practices for others to emulate? In 2014, Simon-Kucher & Partners investigated the state of digitalization of 90 leading economic and news publications in 29 countries around the globe.