Go Forward Monetize

1:00 - 6:30 PM

Viceroy L'Ermitage, 9291 Burton Way, Beverly Hills, 90210 CA, United States




In today's digital and consumer-driven economy, the most successful companies innovate not only their products but also their monetization strategies. We call this Product-Market-Pricing fit - the intersection of product, market demand, and customers' buying preferences. Simon-Kucher & Partners' Go Forward Monetize will explore how technology, media, retail, and professional services companies have turned tradition upside down with monetization. Our team of industry experts and external speakers will share stories about how they identified the opportunity for monetization transformation, how they developed new strategies, and how they implemented them to achieve top-line success.

Who should attend?

This event is for executive leadership and senior management looking to network with peers and to learn new insights about successful top-line growth strategies. If you are in a role that requires strategy, marketing, finance, product, or sales decision making, or if you are part of new product development and launch efforts at your company, this is a great event to attend.

Why you should attend

  • You will have exclusive access to industry experts for the best practices and leading trends in monetizing innovation
  • You will learn new strategies and implementation tactics that you can take back to your company to drive growth
  • You will develop your professional network and share best practices with other leading professionals

    This event is sponsored by Simon-Kucher & Partners.


1:00 – 1:30
Registration, coffee and lunch
1:30 - 1:45
Introductory Remarks

Welcome and an overview of our Global Pricing Sales Study results, with the top 10 trends in monetization

1:45 – 2:15
Turning Shoes into Subscriptions

Brian Lee illustrates the importance of pushing the monetization envelope, illustrated with his success stories at LegalZoom, at ShoeDazzle with Kim Kardashian, at The Honest Company with Jessica Alba, and at BAM Ventures

2:15 – 2:45
Mastering the Recurring Revenue Trade-Off

Tactics and strategy for optimizing the balance between acquisition, retention, and monetization, with insights from some of the most successful companies.

2:45 – 3:00
“How You Charge” vs. “How Much You Charge”

Five surprising examples of monetization choices that beat the competition, with insights into the psychology of pricing.

3:00 – 3:45

Light appetizers and beverages will be served

3:45 – 4:15
Breakthrough: From Free to Paid

The man who built Spotify Premium explains how to define your audience and deliver convincing value, thereby turning freemium into paid premium

4:15 – 4:45
Monetization Strategies & Investment
4:45 – 5:30
Ask the Simon-Kucher Experts

A set of Simon-Kucher expert partners answer your questions, live.

5:30 – 6:30
Drinks & Networking

Appetizers and beverages