3rd Annual Atlanta Pricing Strategy Forum

12:00 - 6:00 PM

Mandarin Oriental, 3376 Peachtree Road, Atlanta, 30326 GA, United States



Simon-Kucher & Partners’ annual pricing study of 2016 shows that 8 out 10 companies face increasing price pressure. A successful pricing strategy can make or break your commercial performance and 87% of executives state that their pricing has room for improvement. Only half of companies surveyed that are facing cost increases will be able to increase price enough to compensate.

Simon-Kucher & Partners is hosting its 3rd Annual Atlanta Pricing Strategy Forum on the afternoon of June 13th at the Mandarin Oriental Atlanta in Buckhead. Get connected with experts from your industry and obtain insights and best practices on sales and pricing from the world’s leading consultancy in these areas.

We have assembled a diverse group of industry experts and speakers who will share their experiences, across industries and customer segments, on how to drive toward enhanced profitability. The key topics of the forum are:

  1. Sales Excellence: Getting more force from your sales team
  2. Pricing Strategy: The evolution of a multi-brand pricing structure
  3. Pricing Impact: How pricing drives enhances the pipeline and adoption
  4. Digitalization: How to monetize on the digital migration

This event is geared towards executive leadership and senior management looking to network with peers and gain new insights into achieving pricing and sales excellence. We look forward to welcoming you at the event and hope you can join us for the cocktail reception afterwards!

This event is sponsored by Simon-Kucher & Partners, however, you must apply to register to attend.

If you have any questions about this event please reach out to:




12:00 - 1:00 PM
Registration & Lunch
1:00 - 1:20 PM
Welcome Address


1:20 - 2:05 PM
The Evolution of a Multi-Brand Pricing Strategy


2:05 - 2:50 PM
More Force from Your Sales


2:50 - 3:30 PM
Coffee & Networking Break
3:30 - 4:15 PM
Pricing for Impact


4:15 - 5:00 PM
Digitalization: Threat or Opportunity. B2B framework for assessing and monetizing on the Digital Transformation


5:00 - 6:00 PM
Networking Cocktail Reception