Annette Ehrhardt is a Senior Director with Simon-Kucher and is based in the company’s Zurich office in Switzerland. Annette has joined the company in 2002 and worked for a multitude of clients in various industries and regions.
Her projects comprise pricing strategies, models and price level optimizations as well as negotiation excellence and sales topics. She has worked for B2B and B2C companies in diverse sectors such as media, telecommunications, B2B services, automotive and pharmaceuticals in Europe and the US.
Besides her project work and business development activites in Switzerland, Annette is focusing on digital marketing and communication topics for Simon-Kucher. She is currently leading the company’s digitalization task force.
Prior to joining Simon-Kucher, Annette studied business administration and international management at the Universities of Augsburg (Germany, Diplom-Kauffrau) and Rennes (France, MST), and also holds a MSc in Financial Management and e-Commerce.